What a buyer learns.
What your projects, reviews and process tell a buyer about you. And what they still have to guess.
FOR CUSTOM HOME BUILDERS
You build million-dollar homes.
Give buyers a reason
to choose you.
Send me your website. I’ll compare it with three local builders and record the three changes I’d make first—and why.
A personal video. Free. No appointment required.
What clients say
On independent platforms
BEFORE THEY CALL
She was already
leaning their way.
She’d looked at the website. Read the reviews. Considered other builders. Here’s what mattered when she called.
Your next buyer is making that comparison, too. Before you can explain your process or walk them through a home, your website has to give them a reason to start the conversation.
FROM A REAL INCOMING CALL
“I was looking online with you guys, and I kind of like what I see.”
“And I was reading the reviews, so I really am very, very impressed with that.”
Later in the conversation:
“I kind of like you guys better.”
From an incoming home-building inquiry.
THE WORK IS THERE. MAKE THE REASON CLEAR.
They can see the room.
Can they see your part in it?
The photograph gets their attention. The decisions behind it help them understand why they should trust you with their home.
WHAT YOUR BUYER NEEDS TO KNOW
The photograph
starts the story.
You finish it.
THE BRIEFTHE DECISIONSTHE RESULT
01
What did the owners ask for?
A buyer wants to know whether you understand a brief like theirs.
02
What did you help them decide?
The choices you guided say more about your judgment than a list of materials.
03
Try a sample review What made this home difficult to get right?
Explain the constraint and how you handled it. Give the next buyer something concrete to remember.
The review starts with questions like these, then applies them to your own projects.
YOUR WEBSITE. YOUR MARKET.
I’ll show you
where I’d start.
You’ll receive one recording about your business, with your website and three local builders on screen. I’ll explain the three changes I’d make first—and the reason for each.
What else they’re seeing.
Where the other sites make their case more clearly, and where you have stronger work to show.
What I’d do about it.
Specific changes, in order. I’ll show you where each one belongs and explain why I’d make it.
Rob JacksonFounder, End Game Digital
I do the review. You decide what to do with it.
Get my free video reviewCLIENTS ON WORKING WITH END GAME
“It’s rare to find a team that’s both this responsive and this skilled.”
“Our cost per lead was better than we could have done in house.”
BEFORE YOU SEND YOUR SITE
A few fair
questions.
Why are you doing this free?
I help custom home builders with their marketing. The review lets you see how I think before deciding whether you want my help. You don’t have to buy anything.
Do I have to book a call?
No. I’ll text you the recording link. If you want to discuss it, we can do that afterward.
Will you tell me I need a new website?
I’ll look at what you have first. The first change might be a project story, a clearer explanation of your process, or a better next step. I won’t decide before I’ve seen your site.
Which builders will you compare us with?
Three custom home builders serving your market. If buyers keep comparing you with particular companies, you can tell me when I follow up about your request.
What happens after I watch it?
You can make the changes yourself, give them to your team, or ask us about doing the work. The review is yours either way.
BEFORE THE NEXT BUYER DECIDES
Let’s see what
your buyers see.
Send your site and the area where you build. I’ll take it from there.
Get my free video reviewA personal video. Free. No appointment required.